"Since the old brain is not qualified to process written language, the use of words -- especially complicated ones -- will slow down the decoding of your message and automatically place the burden of information processing onto the new brain. Your audience will want...

The first thing you MUST do before writing a single word of copy is RESEARCH both the product and the audience. You research the product to understand it's appeal and hopefully its uniqueness. You research the audience to understand their need for the product, what...